Table of Contents
Who doesn’t love a beautiful piece of jewelry? Women particularly know what a stunning pair of earrings does for their self-esteem, and it can serve as a great reward for a job well done.
We deserve good quality products, and jewelry is no exception. That is why Jenny Bird is one of those global brands that have become hugely popular as they not only look good but are priced affordably as well.
Jenny Bird has become one of the fastest-rising brands in the world, with many celebrities wearing pieces from their collection and endorsing them on social media.
What’s even great is that Jenny Bird products are highly accessible for regular folks, whether it be for fashion-forward ladies, as an “I deserve it!” gift for yourself, or for men looking for that perfect gift for their loved ones.
Here, we discuss what Jenny Bird is all about, and why it became such a huge hit amongst contemporaries and industry leaders in such a short amount of time.
Who is Jenny Bird?
Jenny Bird, known as the “Queen of the Hoop”, is the brains behind the whole operation. Hailing from Ontario Canada, the 47-year-old built Jenny Bird from the ground up, from its humble beginnings to the global phenomenon that it is today.
Having worked in marketing for eight years, Jenny aimed for something bigger and less ordinary. This is why she left the corporate world to start her own company.
Having come from a family of seamstresses, Jenny Bird started selling designer handbags before moving on to jewelry and lifestyle pieces. All throughout, she was self-taught in fashion which is a testament to her raw talent and skill.
Jenny Bird is married to Adam Kohn, who has also been serving as President of the Jenny Bird brand since 2011. Together, they have a son and daughter named August and Georgie, respectively.
Jenny Bird currently holds the position of CEO and Creative Director in her company. Jenny and her family currently live together in Toronto where their company is also based.
What is Jenny Bird?
Jenny Bird is a jewelry and lifestyle brand based in Toronto but is sold and known worldwide. Primarily selling jewelry pieces, Jenny Bird has branched out to accessories, and also eyewear.
Jenny Bird has a strong followership, including influencers and celebrities. There are hundreds of online and physical outlets that carry Jenny Bird products all over the world.
Jenny Bird products are bold and contemporary. They are lightweight yet durable and can provide years of use. Perhaps most importantly, they can fit almost any type of attire, making them a favorite of stylists and fashionistas worldwide.
A lot of care and thought is put into the design of every Jenny Bird piece. Designs can be inspired by anything and it clearly shows as each piece has its own personality and statement.
History of Jenny Bird
Jenny Bird was officially established in 2008 when Jenny Bird started designing and selling leather handbags. Jenny had no formal training and funded her venture through her credit cards and personal savings.
With limited success and with the realization that there was a gap when it came to affordable and lightweight designer pieces that spoke to you and gave off a stunning aesthetic, Jenny shifted towards jewelry creation.
Jenny got her experience in casting metal as she created chains and clasps for the bags that she had created. She then took that knowledge and experience to slowly transition from bags to jewelry, which eventually evolved into the fashionable pieces that the brand is now known for.
Jenny Bird was instantly known for her hoop earring designs, with further items like chains, necklaces, bracelets, anklets, monograms, and gift boxes added further along the way.
In 2022, Jenny Bird added JB Sun, a collection of sunglasses that aim to capture the charm and boldness of the Jenny Bird brand.
Jenny Bird aims to provide her “Bird girls” with lightweight, affordable, and statement pieces that reflect not only Jenny Bird’s expression and creativity but also help women have trendy pieces that can go with all occasions but can compete in style and aesthetics with other more expensive brands.
Jenny Bird Products
Jenny Bird has multiple products being offered. These range from different types of jewelry as well as sunglasses, the latter of which were just recently added to their lineup of product offerings.
Products under the jewelry category include earrings, necklaces, anklets, bracelets, and rings. Different styles and materials are being offered in their extensive catalog.
“Super solver” products are also available in the store. These are items that help you wear your pieces better including chain extenders, earring backs, and studs. These products are designed to mesh well with your jewelry while still providing you with the functionality that you need.
Other products being offered include pendants, monograms, bubble letters, and sunglasses with varying styles.
The Jenny Bird site also features recommendations for gifts depending on your budget. They also have different collections and categories grouped for easy navigation and searching, such as trending products or those that have been worn by celebrities.
What’s great about the Jenny Bird online catalog is that, aside from the detailed description, it would also show photos of how it would look when worn. This means that you will have an idea of how it would look without having to physically go to a store and try it out.
To date, there are hundreds of different Jenny Bird items, with more being added on a regular basis. There are different sizes available, whenever applicable, and they can easily be paired with the rest of your ensemble or other Jenny Bird products.
Materials Used in Jenny Bird Products
Materials used in the creation of Jenny Bird products will vary from piece to piece. Materials used can range from brass and stainless steel. 14k gold is often used as plating, as are silver and rhodium, among other metals.
Other materials such as recycled steel, copper, glass beads, and pearls may also be used depending on the product being designed and manufactured.
For their sunglasses, Jenny Bird uses mostly recycled acetate for the frames and green nylon for the lenses. Recycled steel and copper may also be used in order to reduce their environmental impact.
Fine pieces may require the use of solid or recycled 14k gold. Precious stones such as blue topaz and white sapphire may also be utilized.
As for packaging materials, recyclable and compostable materials are also used.
Most of the jewelry that Jenny Bird sells is made in China, specifically in Qingdao, China. The company makes sure that the manufacturing process adheres to their standards, and that labor and employment guidelines are followed strictly.
Who Has Worn Jenny Bird
Jenny Bird has been worn by some of the most famous people and celebrities in the world. They have been worn not only on social media posts but in magazines and high-end galas and ceremonies as well.
Celebrities who have been seen wearing Jenny Bird pieces include:
- Eva Longoria
- Jessica Alba
- Kylie Jenner
- Hailey Bieber
- Michelle Obama
- Celine Dion
- Serena Williams
- Mindy Kaling
- Margot Robbie
- Jane Fonda
- Selena Gomez
- Lizzo
There are also minor celebrities and social media personalities who have worn and endorsed Jenny Bird, with each of them having tens to hundreds of thousands of followers on their respective accounts.
Jenny Bird’s pieces have also made appearances in magazines such as Vogue, The Oprah Magazine, People Magazine, Harper’s Bazaar, InStyle, Elle, US Weekly, Women’s Health, and countless more publications.
Jenny Bird Stores Worldwide
Those who are interested in buying Jenny Bird products or would like to see them up close can do so as they are available in various boutiques and department stores worldwide.
Although based in Canada, Jenny Bird products are sold worldwide, in shops such as Nordstrom Harvey Nichols, Paul Smith, Tomorrowland, Keishi Jewelry, Blue Ruby, and many more.
Jenny Bird is available in countries like the UK, Ireland, Japan, Puerto Rico, and the USA in over 500 stores distributed all over the world.
Of course, there is always an online shop where customers can see various products and have them shipped to any country.
Appointment Bookings
For those unable to physically visit stores but would like to communicate with a Jenny Bird stylist nonetheless, they can provide a virtual tour or styling session via Google Meet.
Jenny Birds has experts on standby who can assist you in finding the perfect pieces, and can also model products and give advice on how to integrate Jenny Bird products into your current style.
Appointments can be booked via their website. There are only limited slots available so booking in advance is a definite must.
As a bonus, those who have booked virtually and have made purchases can avail of a 15% discount on all purchases made during the appointment.
Special Discounts and Promos
Jenny Bird often provides discounts and promos, especially if new products come around. Those who join their mailing lists can get information about them in the fastest way.
In addition, those who joined their mailing list can also avail of a 10% discount on all first-time purchases. Discounts and promo codes may be used upon checkout, although customers should take note that some items may be excluded from discounts or promotions.
As for shipping fees, some territories can enjoy free shipping fees for orders over $100.
Awards Won by Jenny Bird
Throughout its history, Jenny Bird – both the woman and the brand – has won numerous awards and special distinctions. This is proof of the excellence and acceptance of the brand by reputable institutions worldwide.
To date, Jenny Bird has the following accolades, including but not limited to:
- Globe & Mail’s Report on Business List of Canada’s Top Growing Companies (265th)
- 2019 Growth 500 List of Canada’s Fastest Growing Companies (183rd)
- 2018 Growth 500 List of Canada’s Fastest Growing Companies (84th)
- 2018 Project Women Accessories Designer of the Year
- 2017 CAFA Canada’s Accessory Designer of the Year
- 2016 W100 List of Canada’s Top Female Entrepreneurs (48th)
On top of these, Jenny Bird has over 100,000 followers on Instagram and has a huge presence in other forms of social media.
Jenny Bird’s Social Responsibility
A part of Jenny Bird’s mission is social responsibility. As such, the company makes an effort to donate and participate in a lot of missions that aim to provide a positive impact on the world.
One such cause is the Jenny Bird Impact Fund. One percent of all sales are put into the Impact Fund, which is then distributed to various causes.
Throughout the years, thousands of women and marginalized groups have been helped by the Impact Fund, with donations being made to the following organizations:
- Dress for Success
- YWCA
- Plan International
- BStrong
- Nanny Angel Network
- Candian Red Cross
- Planned Parenthood
- CAMH
In 2022 alone, the Impact Fund has donated over $113,000 to these organizations.
Jenny Bird has also made sure that their manufacturers are held to the same high social standards. This means that all suppliers and masters must adhere to rules such as ethical sourcing standards, fair wages and treatment of employees, a safe working environment, no child labor, environmental awareness, and many more.
Conclusion
From a simple and humble beginning, Jenny Bird has grown into a must-know and must-see brand. It is not easy to compete with more popular luxury products and getting noticed by celebrities is certainly a big deal.
Still, the brand truly deserves it as they have continuously provided high-fashion and high-quality products to customers at truly manageable prices. Their collection has kept growing while still retaining the charm and style that has kept their loyal fans wanting more.
As such, if you are in the market for great-looking earrings, sunglasses, or any type of jewelry that can truly speak to you, then take a look at Jenny Bird’s collection.
Whether it be for yourself or a loved one, there is definitely one product – or more! – that will be able to catch your eye.
