A fashion show is an organized program where fashion stories can be discussed, showcase, and represented by different individuals. The event is usually anchored by a fashion designer or fashion lover who wishes to display the upcoming week’s new clothing line.
Fashion shows are designed for every season to share ideas on what people should wear in the upcoming season. You must have seen fashion shows for spring/summer or fall/winter before. The reason is that different clothing will be needed for those seasons. Fashion shows also help display fashion trends for the current and upcoming seasons.
Two specific fashion weeks have become so influential: Paris fashion week and New York fashion week. Although Milan, London, and Berlin fashion weeks are also popular and influence, those two fashion weeks mentioned earlier have risen above all. These fashion weeks are seen as an opportunity by various designers to showcase their work.
Fashion shows are usually flocked by fashion journalists, photographers, and other lovers of fashion. Many individuals come to preview and note the latest fashions being showcased at fashion shows. Fashion shows are where they mostly target designers who are wishing to gain publicity and become larger brands.
By showcasing their work to a large audience, designers are introduced to new buyers, and their products can go far and near. Many designers rise to fame solemnly through fashion shows, and many are still gaining publicity through it. However, other events can be organized to help upcoming fashion designers get more publicity, such as charity shows.
A fashion week is one of the most anticipated events in the fashion industry. Many works are out into the preparation of wears and other fashion items. Individuals spend thousands to shop for clothes, shoes, jewelry, etc., in preparation for the fashion week. Both upcoming and top designers and brands will display their upcoming collections in various events that will be organized during the fashion week. The most popular fashion weeks are held in New York, Milan, Paris, and London.
Fashion week is usually twice in a year event. The timing target the period when seasons change to introduce new fashion trends for the upcoming season. The February and March fashion weeks are focused on showcasing fashion trends for autumn and winter. At the same time, September and October fashion weeks are dedicated to spring and summer collections.
Types of fashion show
Fashion show comes in various forms and sizes. You can attend a fashion show with so many audiences and display other art categories. Other fashion shows can focus only on clothes, shoes, jewelry, bags, and specs. The event varies and can be as diverse as fashion itself. Some fashion events are created to showcase the latest trends in a particular style, such as gowns, coats, etc. When you get to such shows, you will only see a different display of a particular type of wear. Here are the main six types of fashion shows:
- A formal runway fashion show
- A production fashion show
- An informal fashion show
- Designer fashion show
- Charity fashion show
- Sponsored fashion show
A formal runway show
From the name, a runway fashion show is that where models parade a platform to display or showcase different designer’s products. Many people are familiar with this type of fashion show as it’s being employed everywhere. The model wears the clothes or any other product to be showcased to let people know how the item will be when wore and how easy it is to walk in the item.
A runway fashion show does not usually take much time and can quickly give buyers time to discuss with designers and make purchases. Although a runway show can be done in various ways, most runway shows have a unique style. Some runway events have specific hairstyles for female models, a special style of makeup, etc. Some runway shows are strictly formal, while some permit a range of flexibility.
A production show
A lot of work and effort going into this type of fashion show is probably the most expensive of all the fashion shows. A theatrical performance is used to showcase fashion trends in a production fashion show.
Special effects, lighting effects, live performances such as dancing and acting are used to display the fashion items, which is why it’s more expensive than other types of fashion shows. About 5 to 50 models can be used in a production show. The similarity between a production fashion show and a runway fashion show is that the fashion items are displayed on models, making onlookers know how they will fit and look with body movement.
An informal fashion show
An informal fashion show occurs when the fashion items are showcased in a rather informal environment. In some of this event, models put on the items and stand or mingle around; such an event can happen in a department store or other places.
There is not much preparation needed to put up such events. The only preparation I usually the process of getting the model ready in terms of makeup and hairstyles. After this, the model puts on the cloth and starts mingling around. In such events, much crowd is not present, and it’s a little subliminal.
Designer fashion show
In a designer fashion show, a designer can be chosen to showcase their fashion collection for about 30 minutes, after which another designer is given a chance. A single brand can organize such shows and display their items by categories.
Charity fashion show
As the name goes, a charity fashion show is organized for charitable purposes and helps with a humanitarian crisis. In such shows, brands can sell their products and vow to give a certain percentage of their sale to charity purposes.
Sponsored fashion show
A sponsor organizes such events, or an organization and designers are invited to showcase their fashion collections. The sponsor can dedicate the event to some purposes or towards a particular goal.
Important organizing tips of fashion shows are:
- Date and venue
- The catwalk
- Fashion runway
- Hairdressers and makeup
- The clothes
- The team (For price and management)
- Backstage manager
- Entertainment manager
Fashion shows are organized to keep people updated about fashion trends or the upcoming collections of some fashion brands. The fashion industry is ever-evolving, and the best way to keep yourself up-to-date about the latest trends is through fashion shows. And as mentioned above, fashion shows serve various purposes, and some are dedicated to certain wears. Attending fashion shows that permits a diversity of styles is more beneficial as you will learn more from those than others.
Some of those shows are strictly by invitation, and others might have free entry. However, you can follow most of those shows online on their respective channels, and you won’t miss out on much.
While planning to attend a fashion show, make sure to look fashionable and do not forget your camera. If you are a designer, you should go with your note pad as you might want to pen down a few things. However, if you are going for the love of fashion, go with your credit score and get ready for exotic shopping.